How to Buy Traffic to Your Website
How to Buy Traffic to Your Website Without Adwords Mistakes
Top 6 Google Adwords Campaign Mistakes
You have heard or maybe experienced the Adwords horror stories. Mistakes can be quite costly with Google Adwords. In my opinion and experience, Google Adwords is the best place to buy website traffic, hands down!
Let’s take a look at the most common adwords mistakes newbies make and how they can be avoided.
1)Poor landing page
2)Turning on the Content Network
3)Daily budget too high
5)Bidding too low
6)Not using negative keywords
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Poor Landing Page
A decent landing page is a key factor in sales conversions. There are many different styles of pages, and going into great detail what makes a good landing page would be a full article itself but basically, organized layout, proper use of graphics, getting your message across clearly & no frames are the main components to a quality landing page.
When using Adwords Google really takes the content of your site as a main factor. Whatever keywords you are advertising, you should try to have on your page. Not only will the searcher identify this as relevant information, and Google will reward you with a better quality score which can mean higher rankings, cheaper minimum bids and they
can shave the cost of the clicks down from what you have bid. Google rewards relevancy and Adwords is no exception. Having a great landing page will convert, and therefore help you learn how to buy traffic to your website that brings sales!
Turning on the Content Network
The content network is plagued with click fraud and poor quality traffic. When I started with Adwords I didn’t realize this and left the content network on and lost money. That being said, once you have a handle on Adwords, you can use the content network just make sure to bid very low. Personally I never bid over 0.06 cents a click. Some people claim that they profit higher and get better sales conversions from the content network than they do with the search network. I have never experienced this myself. So, perhaps it depends on the niche you are targeting. Only you can determine what works best for you. But when starting out, stay clear of the content network until you know which keywords and phrases work well for your business and landing pages.
Daily Budget Too High
Putting the daily budget up higher than the recommended amount used to be recommended by top marketers to increase traffic. Recently Google has increased the impressions on campaigns that use this technique. The problem is that the increase is on keywords broad match phrases that aren’t targeted very well which leads to a huge spike in impressions but a poor CTR. This will hurt your Quality score and can really hinder your campaign’s performance. Another reason you want to be careful when raising your daily budget high is sometimes marketers forget that they have done so.
Grouping Keywords Improperly
When creating your ad groups you want to use similar keywords in each ad group with at least one keyword the same. But if you pay attention when doing your keyword research –using the keyword tool — GOOGLE TELLS YOU which keywords to put together in a campaign. Don’t try to reinvent the wheel here! The right grouped keywords will help you to buy targeted traffic that converts.
Grouping your ads properly will help you tailor your ad and landing page to your targeted keywords and will help Google serve your ads on the keywords you want. Adwords has been around for a long time, and it will prove to be the best place to buy targeted traffic – over all other networks.
Bidding Too Low
Bidding too low can leave you buried at the bottom of the pack getting little exposure. When you do have a visitor interested in your products, they will typically keep searching after they have left your website and compare you to your competitors. If they have forgotten the name of your website (they usually do) They will most likely do another
search to find you again, if you are not on the first page they may not dig to the other pages for you even if they found you on the 3rd page originally, they may not be willing to do it again people get tired of comparing prices and searching after a while and burying yourself may save you money in bids but can also cost you a lot in sales. Learning how to buy traffic to your website is going to cost you some money – just spend it wisely!
Don’t be afraid to test your ads – the only way to truly test them is to place bids that will get impressions – once you have that data, you can determine which ads and which keywords are getting the conversions. Then, and only then, will you be able to determine precisely how to buy traffic to your website that makes you MONEY!!
Not Using Negative Keywords
It is important to figure out which keywords to list as negative in order to stop that traffic from eating up your budget. By monitoring the search terms your visitors are using, you may find some terms that you know are not in your company’s “wheelhouse” – be sure to get these terms listed in the negative keywords to stop them from just clicking your ad and then leaving – these visitors give you ZERO benefit. Be selective. Think about the visitors you want to see coming to your site. For example, if you sell furniture – but not antiques – you might want to stop the antique searchers from coming to your site! Seems clear enough, huh? This helps you to buy website traffic cheap.
The other side of Adwords is Adsense – and there are ways to buy website traffic adsense safe, but that’s for another post! If you choose to test some other traffic sources, be sure to buy website traffic free trial first. Many platforms offer a free trial, and it is a great way to find out if their traffic will work for your business before you commit a budget to them!
Get some clarity about the customers you want and you will know exactly how to buy traffic to your website that puts money into your bank account!
As you can see, you can learn how to buy traffic to your website – but all traffic is not created equally – be sure to manage the data and measure the results so that you can make an informed decision about where to put your advertising budget.
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This covers some of the major mistakes I have seen from my clients and I sincerely hope this article can save you time and money.